KIRBY AMOUR, CERTIFIED SOUL COACH PRACTITIONER
.:. Kirby's Story .:.
I'm a tiny woman that's set out on many different passionate endeavors over the years.
.:. About Kirby .:.
Kirby Amour is a public theologian, public speaker, advocate, UU seminarian, certified Soul Coach® practitioner, intuitive reader, writer, and mother whose work lives at the intersection of spirituality, systems change, storytelling, advocacy, and collective care.
Over the last two decades, Kirby’s work has moved across music, activism, media, public advocacy, ministry, and healing spaces — always centered around the belief that human connection, truth-telling, and community support have the power to transform lives.
Kirby founded the music company Everything Independent, the first anti-percentage-based label in the United States focused on artist advocacy and rights within the music industry. During this time she became a recognized speaker at events including SXSW, NXNE, CMJ, and SF MusicTech while also managing the internationally touring band Gangstagrass for nearly a decade. Alongside her music work, she wrote the widely followed Tumblr parenting blog Little Amour during the height of the early mommy-blog era.
Her activism work began publicly during the Occupy Wall Street movement, where she founded Parents for Occupy Wall Street in New York City, helping organize and amplify the voices of families participating in social justice movements. Following Hurricane Sandy, she helped co-found The Red Hook Volunteers, a grassroots disaster recovery organization supporting communities impacted by the storm. Kirby later became the lead subject of Dana Glazer’s documentary Parents of the Revolution, documenting both activism and mutual aid efforts during that time. Her advocacy work has also included humanitarian support connected to the migration crisis in Greece, public storytelling around systems harm, and ongoing work focused on survivor protection, family court reform, disability, and collective care.
After transitioning out of the music industry, Kirby worked across advertising, marketing, digital storytelling, and content creation in both the United Kingdom and Portugal. She co-founded the digital marketing agency Blog Authentic and created the YouTube series Sailing Soon documenting travel, family life, and alternative ways of living.
Alongside her public work, Kirby spent many years navigating a severe, undiagnosed health conditions before discovering in 2017 that she had been living with Copper Toxicity and complex long-term health imbalances that uncovered diagnosises of Autism, MCAS and hEDS. Her healing journey eventually led her toward spirituality, ancestral healing practices, ministry formation, and becoming a Certified Soul Coach® practitioner doing Spiritual Counselling work with a healthy practice that works with clients from across the globe.
Kirby is currently pursuing ministry through Starr King School for the Ministry as an UU seminarian working toward dual MASC and MDiv degrees. Her present work explores public theology, AI ethics, spiritual care, relational harm, systems failure, disability, motherhood, healing, and the role of community support during difficult seasons of life. She is also the creator of Mero Companion, an evolving project exploring the intersection of AI, emotional support, relational clarity, and human care.
Today, Kirby offers spiritual readings, counseling, advocacy support, sermons, workshops, writing, and public conversations rooted in lived experience, emotional honesty, spirituality, and the belief that no one should have to navigate difficult systems or painful seasons of life alone.
NOW THAT'S ALL OUT OF THE WAY, WHO IS KIRBY REALLY THOUGH?
Surviving the music industry, a revolution, a natural disaster, and multiple life-changing illnesses has taught me one thing:
